Achieve the most effective distribution of your product through retail or service channels by selling where it makes the most sense. How well your story comes across in the market is a factor of how it’s priced, how it’s packaged, and where it’s placed.
Many resources exist to help you turn what you do into something that people will buy. Time spent carefully considering market outlets make the difference between success and failure for any product.
Read about the new direction of commerce, and my experience with specialty retailer Whole Foods Market
in the article "Fueling Change Through Retail."
More recently, entire brands are being developed around a concept, such as the "Appalachian Grown" certification by the Appalachian Sustainable Agriculture Project (ASAP). See www.buyappalachian.org for an entire listing of member producers.